10 times less? Have to call you on that. Straight from their website for the cheap-o prices: mercedes c-sedan ~35K, kia forte ~15K. Amusingly the Cheap-o kia forte is a manual transmission and to upgrade to an automatic cost extra. But take note there is no way you could ever sell me the 15K kia forte as the low of the low end models manufacture's put out are _bare_ bones. After renting cars the last few years and seeing just how cheap they could be I honestly checked to see if it even had power windows. Unless you really do want a bare bones car you probably are going to be spending more on top of that 15K, but if you are only going on price why aren't you buying a used car again?