Newer Kia's are the best value money can buy. They are solid and very reliable automobiles. And, they cost 10 times less than a Mercedes. Smart buyers buy them.
As someone who used to work in the automotive manufacturing sector I'll say this: Mercedes/BMWs/luxury cars are not nearly as overpriced as laymen make them out to be.
There is a lot going on under the hood (literally!) that sets these cars apart.
Which isn't to say that everyone needs a Mercedes, but there's certainly nothing intrinsically smarter about a Kia over a Mercedes.
I'm sure that Mercedes puts a lot into making their cars, but consumer reports seem to indicate that the end product is actually worse than low end Asian vehicles. Most of the people I know that have Toyota, Hyundai, and KIA automobiles drive them for a couple hundred thousand miles. The people I know who drive Mercedes, bmws and audis have constant.
problems. I'm not a mechanical expert but my guess is that the extreme standards of precision that high end cars are manufactured to may actually make them less reliable. Maybe it's similar to the way that an AK-47 is the most reliable assault rifle because it is cheaply made, while our m16 jams if you don't clean it constantly because the machining is extremely precise.
Having actually seen the religiously-collected failure data that all manufacturers keep, I can safely say that your impression is incorrect. The budget brands suffer from substantially more expensive failures than the luxury brands, whose failures tend to be concentrated in non-critical systems (power windows vs. your transmission).
The AK-47 analogy doesn't really work here. There haven't been any "mechanically simple" cars since, what, the 80s? The main differentiator here isn't design or technological complexity, it's part selection and manufacturing rigour. So really you're talking about a hand-made M16 done up in a garage vs. a precision-manufactured M16. We're well past the age of "AK-47" cars.
This a website where people discuss things, often their opinions. Not every single response on hacker news is going to have a peer-reviewed study attached to it.
I used to inspect auto parts for a factory that made ball-joints for a couple dozen different auto companies. It was a parts supplier for everything from low end asian cars to Humvees, Corvettes, and BMWs.
The part selection you speak of isn't always better. When we pulled defective parts off the production line, they were inventoried and put into storage in case the factory failed to meet their quota. When this happened, the defective parts were shipped to the auto manufacturers along with the good parts.
That being said, I agree that there's nothing wrong with owning a luxury vehicle. People have to take a look at their own finances and determine what the best decision to make is. For the average American, it is much smarter to buy a KIA, because the average American can't afford a Mercedes/BMW/etc. If a person can afford it, then good for them.
No idea about now, but a few years ago BMW had a disastrous batch of onboard computers, which weren't cheap to replace at all.
My stepfather had one with such a problem, and stopped buying BMWs after being a loyal customer for 30 years - his BMW 2002 (model, not year http://en.wikipedia.org/wiki/BMW_New_Class) he could service for himself, while the newer models he can't even touch.
I bought a VW Jetta instead of any of the above mentioned. Jettas aren't more reliable than any of them, and they certainly come with a fairly hefty price tag when I need them serviced.
But my car isn't just a tool for me. It's a source of enjoyment. I love driving. And I love driving my car. Really, I love it. I would buy an Audi A4 in a second if I could afford it. If you're only judging based on one axis (reliability), you miss a lot of what goes into the purchase a vehicle. Just because it's your most important criteria, it's not mine.
Yet there is a strong niche for Mercedes buyers as well. (Executives and so on.) But I think you are right that Apple is not likely to be happy to become a niche manufacturer once again.
10 times less? Have to call you on that. Straight from their website for the cheap-o prices: mercedes c-sedan ~35K, kia forte ~15K. Amusingly the Cheap-o kia forte is a manual transmission and to upgrade to an automatic cost extra. But take note there is no way you could ever sell me the 15K kia forte as the low of the low end models manufacture's put out are _bare_ bones. After renting cars the last few years and seeing just how cheap they could be I honestly checked to see if it even had power windows. Unless you really do want a bare bones car you probably are going to be spending more on top of that 15K, but if you are only going on price why aren't you buying a used car again?
