I noticed that too. I think it's the rhetorical hook but also the context. The supply chain is a pretty good story and makes an interesting story out of what would otherwise be "just" mobile e-commerce sites for hairdressers. Fair enough. Arguably, fixing the supply chain to make it more efficient may involve a series of dis-intermediation steps, of which this could be the first. Perhaps the hairdressers will go directly to India or China -- or perhaps Mayvenn will do that on their behalf (taking just a little bit for the effort). Guesses. All guesses.
What I'm wondering is if this model would work for other things besides hair, where the retail outlet is constrained on the ability to hold inventory. Maybe mechanics shops?
I know someone who runs an auto parts store -- their primary business is selling to mechanics. They have delivery trucks that are out all day dropping off parts to the local mechanics that called in saying "I need an alternator for a 99 Civic." So the auto parts store is effectively serving as the "warehouse" from which the shops buy their inventory as needed.
