So many places have great return policies, so it doesn't really matter anymore …. http://www.zappos.com/ is a good example.
Of course it doesn't undermine your point, but it's worth noting that this is not a fundamentally different example to Amazon; Zappos is, at least in a sense, part of the Amazon empire (http://blogs.zappos.com/ceoletter). To be fair, they did have the same great return policies before the acquisition / merger / whatever.
(Another example of a fantastic return policy, in a rather different domain, is REI's (http://www.rei.com/help/return-policy.html). It used to be even better—lifetime, or maybe just 10 years?—but my understanding is that people would take ridiculous advantage of it.)
(Another example of a fantastic return policy, in a rather different domain, is REI's (http://www.rei.com/help/return-policy.html). It used to be even better—lifetime, or maybe just 10 years?—but my understanding is that people would take ridiculous advantage of it.)