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If one were selling halloween crap to simply try and exploit a calendar date I don't think one need be too high and mighty about optimising ones search position.

There is more than one company selling stuff for halloween. The top spot on Google gets 85% of the entire SE traffic (say). Remind me why one guy selling crappy plastic tridents, witch masks and pumpkin shaped buckets deserves to get all that traffic and the other guys don't?



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