Do you still need to restart firefox to switch users (or switch accross all open windows at once), instead of being able to simultaneously have different users in different windows, like the new Chrome feature seems to do?
It's the simultaneous different 'users' (ie, cookie stores, mostly) in different windows that is exciting to me.
Firefox allows multiple profiles to be in use at once (in different windows). You need to pass the -no-remote flag when you start up the other profiles, or else the new firefox process just signals to the original to open a new window and then closes itself.