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What a superficial article.

That word - "braingasm" should be completely removed from ASMR and almost everyone in community (at least r/asmr) agrees with it. It has a very bad influence on the way outsiders view ASMR and treat those who experience these tingles.

I've had had number of arguments with people who after short search in YouTube assumed that ASMR is nothing more but some weird perversion and simply because number of the girls who make those videos are attractive. Had to force people to look more - to see that there's a lot of videos that do not feature women. Man showing his pen/coin/knife collection without featuring his face or body - yeah, we all dig that. /s

And here I thought author actually made some effort to get to know the community - he talked to some of the artists, but apparently either not enough or he didn't ask right questions.



The article is a summary of a ~five minute report on the Today programme. It isn't intended to be an in depth exploration of ASMR, just to introduce it to people who haven't come across it. Your critique come across in the same way as a Star Trek fan complaining about bring called a Trekkie rather than Trekker.


There was a time when an article of that length would be thoroughly researched before publication. Now, it seems acceptable to fill such articles with "going on a journey" narrative - e.g. "I personally, the reporter, sometimes had this, and it made me wonder this, so I looked it up. On YouTube there are lots of videos about it. It is called T.H.I.S. Nobody knows who invented it, but there have been lots of tweets recently. One video contains a picture of a that, and it has had 7 million views, although the sound quality is poor.." and on and on and on it goes like a junior school report.

Admittedly it does at least get a bit better as it goes on, but this style of "journalism" is very off-putting once you notice how insubstantial it really is. It really just is a long-form narration of a clicking-around-on-Google session.


"There was a time when an article of that length would be thoroughly researched before publication."

And when was that exactly?


It maybe, but this article and I guess initial report makes quite a number of mistakes which could have been avoided simply by checking couple of ASMR communities. They spend time on tracking and talking to some of the artists - so they must have had time to get to understand it better.


What mistakes?




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