Sure enough, it's been MLB-approved! One thing in particular that might be useful for non-pros is that the handle is CNC-cut to orient the grain in the correct way.
This will help in soooo many ways. This will reduce the following dangers: 1)broken and splintered bat shards 2)bats flying out of a hitter's hand and endangering fans, player, and coaches 3)potential to reduce hammett bone injuries.
If the power and accuracy claims hold up then it could also help level out the current status of the game being tilted in favor of pitching since the end of the steroid era. There had been talk of lowering the mound in the MLB to help level the playing field, mind the pun :)
It is definitely an interesting concept. I'm not sure how well the bat will hold up over time vs a traditional bat since you are hitting the ball the on the same side every time. This is going to slightly flatten the face of the bat over time and it will be interesting to see how that plays out.