Interesting that the site mentions (several times, very prominently) that the assistants are all over the USA but the tasks they can do are only virtual ones. Why does the location matter then?
Also wondering about the set number of requests per month. It seems like by allowing people to buy tasks a-la-carte, you could charge more per task (since the tasks would usually be horrible things like dealing with cable companies or renting cars). Why the decision to only allow three different task packages?
My guess the emphasis on these packages would be because subscription based revenue models are more predictable and stable. Too many choices confuses people, so they keep it simple.
$3.00 per task (for the smallest plan), perhaps they found when the call it out that way - anything higher and folks would rather do it themselves. Anything cheaper and it wouldn't be profitable, but $15/month is something people are willing to spend.
Also wondering about the set number of requests per month. It seems like by allowing people to buy tasks a-la-carte, you could charge more per task (since the tasks would usually be horrible things like dealing with cable companies or renting cars). Why the decision to only allow three different task packages?