The coder, the gamer, and the office junkie are the traditional Microsoft audience from the 90s + 2000s (maybe in reverse order). Apple had the artist audience even back in the 2000s, macintoshes were really niche-y then
Seeing Apple's huge success in the late 2000s, Microsoft's grand marketing strategy since has been to try and re approach a young hip, artistic audience while not losing their traditional base.
It's a huge shift and it won't be easy, since managers who buy for their offices want a low-rent, predictable product and their feathers are easily ruffled.
Seeing Apple's huge success in the late 2000s, Microsoft's grand marketing strategy since has been to try and re approach a young hip, artistic audience while not losing their traditional base.
It's a huge shift and it won't be easy, since managers who buy for their offices want a low-rent, predictable product and their feathers are easily ruffled.