> Meanwhile Facebook had changed their policies making Zynga's viral growth more difficult to obtain for their next games
Don't forget that this viral growth was achieved through unethical methods. [1] In the fall of 2009 a number of articles appeared calling out the unethical behavior which changed the climate and forced Facebook to alter its policy:
Scamville: The Social Gaming Ecosystem Of Hell [2]
Scamville: Zynga Says 1/3 Of Revenue Comes From Lead Gen And Other Offers [3]
Zynga CEO Mark Pincus: "I Did Every Horrible Thing In The Book Just To Get Revenues" [4]
Don't forget that this viral growth was achieved through unethical methods. [1] In the fall of 2009 a number of articles appeared calling out the unethical behavior which changed the climate and forced Facebook to alter its policy:
[1] http://en.wikipedia.org/wiki/Zynga#Scam_ads[2] http://techcrunch.com/2009/10/31/scamville-the-social-gaming...
[3] http://techcrunch.com/2009/11/02/scamville-zynga-says-13-of-...
[4] http://techcrunch.com/2009/11/06/zynga-scamville-mark-pinkus...