Go into Best Buy and you’ll see RAM, CPU speed and hard disk sizes listed on the features tags. Those specs are increasingly meaningless for most consumers as any computer in the store will do what they need.
The more they focus on these specs, the more PC makers allow their product to become a commodity.
Design, usability, buying experience and after-sales service are what really differentiate computers. If any computer is sufficient to do my daily tasks, I’m going to look for the cheapest one available. But I’ll pay more if you can sell me on those intangible benefits. That’s the high-end of the market.
Go into Best Buy and you’ll see RAM, CPU speed and hard disk sizes listed on the features tags. Those specs are increasingly meaningless for most consumers as any computer in the store will do what they need.
The more they focus on these specs, the more PC makers allow their product to become a commodity.
Design, usability, buying experience and after-sales service are what really differentiate computers. If any computer is sufficient to do my daily tasks, I’m going to look for the cheapest one available. But I’ll pay more if you can sell me on those intangible benefits. That’s the high-end of the market.