I'm certain they like the side-effect of getting links from both sides of whatever fence they put up this week, but it could just be a nice side-effect, rather than the goal.

I'm similar in the way that when I make an argument for something, I don't like to soften it up with various "but it depends on", "your mileage may vary", listing various other methods that might work better in other situations, and so on.

I also think it's refreshing to have people actually take a stand for something — whether I agree with it or not. I'm tired of bland semi-advice that's watered down to go over well with everybody.