There no benefits of a shared board like this as it's the worst of both worlds; a ridged, inflexible layout that you'd get with a digital calendar but without the user friendly labels / legends to explain what you're seeing.
What this is, is a publicity stunt to show off the individuality and inventiveness that this particular company wants to be known for. And for that reason alone, this deserves to exist.
There's so many businesses competing for our attention with the same products but remixed and with the same corporate speak, that it's nice to see something that engages my inner child. Whether this is practical or not almost seems irrelevant because it's fun, motivates me to invent my own projects and, most importantly for them, it stands a greater chance of going viral - which equates to free advertising.
What this is, is a publicity stunt to show off the individuality and inventiveness that this particular company wants to be known for. And for that reason alone, this deserves to exist.
There's so many businesses competing for our attention with the same products but remixed and with the same corporate speak, that it's nice to see something that engages my inner child. Whether this is practical or not almost seems irrelevant because it's fun, motivates me to invent my own projects and, most importantly for them, it stands a greater chance of going viral - which equates to free advertising.