Marketing has been a larger cost than development for quite some time now in the... | Hacker News

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		maximilianburke on Sept 19, 2013 \| parent \| context \| favorite \| on: Grand Theft Auto V Earns $800 Million in a Day Marketing has been a larger cost than development for quite some time now in the world of AAA video games.

sspiff on Sept 19, 2013 [–]

Exactly. I remember a greater inbalance in the Call of Duty series, where marketing dwarfed development. I can't seem to find the source though.

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