This is a pretty bold move. Interesting that they felt that management might be the source of cynicism, indifference and politics (I think they might be right). Can't wait to see how this experiment turns out.
It would be interesting to let developers push whatever features they like to wherever they like, and use responsive design and usage tracking to push elements with greater use to the top (and left, optionally) of the page and push those with lesser usage to the bottom or to sub-pages. /spitball
I wonder if they'll still have Product Managers?