Great article and advice at the end- the author correctly identifies that perseverance in the face of uncertain market conditions and lots of "no's" from investors or other so-called experts is a key quality for entrepreneurs that have the guts to stick it out over the long haul.

The story also conveys about how important it is to put in TIME in a marketplace. Everyone wants to quickly flip for the big exit but the real value comes over the long and arduous process of iterating, growing, and especially uncovering unmet customer needs regardless of if it's product / service