Sounds exactly like the type of campaign Steve Jobs discarded with extreme prejudice, as related in the biography. "Embarassing, Pottery Barn type ads. It's advertising agency bullshit and I hate it", as far as I remember the quote. He replaced those ads with the iconic silhouette iTunes ads.
Oh, also: "Designed by Apple in California" was brilliant in its subtlety, on the back of the iPhone if you looked hard enough. Taking that and making it a 40pt headline destroys the spirit of it and is one of the worst examples I have seen recently of mismanaging brand equity.
Oh, also: "Designed by Apple in California" was brilliant in its subtlety, on the back of the iPhone if you looked hard enough. Taking that and making it a 40pt headline destroys the spirit of it and is one of the worst examples I have seen recently of mismanaging brand equity.