> Does Apple have to fall back on these kinds of tricks?
Are you suggesting that Apple is pretending to be Samsung and soliciting shills? That's impressively tinfoil-hat-y, especially given that Samsung has been caught practicing questionable marketing techniques before (http://www.techspot.com/news/52274-samsung-admits-to-posting..., http://brianford.newsvine.com/_news/2012/08/12/13234078-sams..., http://www.smh.com.au/technology/technology-news/samsung-sor...)