The worst lawyers will drown everyone else out, including the good lawyers. The lawyer that has a high conversion rate by promising it will cost $5000, but ends up costing $30k drowns out the lawyer who legitimately quotes $10k.
I agree, for certain searches, the ads are helpful, but I stand by the notion of avoiding SERPs with tons of high value ads. The person paying for those ads will likely be you.
Yeah, from what I've seen fraudulent advertising, bait and switch, and various other shady tricks are dominant strategies in adwords advertising within some categories, and I haven't seen any obvious effort by Google to curb it. If there was some way for Google to act as a reliable Better Business Bureau replacement, that rating would be a great addition to their ranking algo.
The worst lawyers will drown everyone else out, including the good lawyers. The lawyer that has a high conversion rate by promising it will cost $5000, but ends up costing $30k drowns out the lawyer who legitimately quotes $10k.
I agree, for certain searches, the ads are helpful, but I stand by the notion of avoiding SERPs with tons of high value ads. The person paying for those ads will likely be you.