What you're talking about is commonly referred to as a "certified kitchen".
Not only is this process simple, but there are community available certified kitchens in most major cities that people like the aforementioned hippies use to make their granola bars.
No, it isn't the same thing - especially as the standards for most certified kitchens don't even touch the packaging requirement conditions of a cGMP facility. There's a big difference between selling food locally and taking it nationally. You don't waltz into GNC, Vitamin Shoppe or the health section at a major retailer with something made in a certified kitchen.
This is why it would have been useful for these guys to consult people with actual experience in the supplement industry.
cGMP applies to all dietary supplements, which is what this will likely be classified as. This same process applies to Abbott Labs [owner of EAS] as well as small entities.
As of 2010 all SEs must meet these requirements, regardless of firm size.
Re: my experience in this field, it is all indirect - research for those interested in developing products in this area, alongside business partnerships and friendships with those who produce a wide range of dietary supplements.
EDIT: I will note that they now claim the product will be produced in a FDA-approved facility. Whether this facility's certification is applicable to their specific case is not made clear but this is at least a step in the right direction. There's also the matter of labeling/ad claims with the FDA but hopefully they have the foresight to dial back the hyperbole before pushing the product to a wider audience.
I would also suggest caution with what "industry experts" one works. There's quite a few less-than-desirable elements in the dietary supplement game. Case in point? The lacing of the Craze/Detonate pre-workout supplements with amphetamines just a few months ago. (http://patrickarnoldblog.com/craziness-over-craze/)
Not only is this process simple, but there are community available certified kitchens in most major cities that people like the aforementioned hippies use to make their granola bars.
Here is the first link for "certified kitchen Phoenix": https://www.chefssharedkitchen.com/default.aspx