For now the strategy is to avoid ads on iOS and sell in-game level packs, however I'm not sure how well that model works on android, I'd love to know if anyone has thoughts on that, it seems most people just do ad driven games on android
There are so many free things on Android that it's hard to get myself to try paid for games. The exception is games that I get to know through some other source, like your excellent web page with live demo.
I'd pay for this game on android, but paid level pack would also work for me.
Small tangent, but what is the state of the Lodsys in-app patent? Are mobile devs protected at this point? I also read somewhere that the patent was suppose to expire soon.
I went with two apps and a Lite version. It's a bit of a hassle.