* I'd bet teenagers are over-represented from a few years ago.*
Teenagers are a smaller portion of the moviegoing market than they were 10 years ago. Smartphones, videogames, and various other distractions have cut down on their numbers. [See Variety, L.A. Times, and any other entertainment-focused news source.]
And you'd have to assume any time someone goes to the theaters they pick the best movie for their tastes, not just the "safe bet" on a sequel or the one they've seen the most advertising for.
That has always been true of movies. But as it turns out, many people's tastes align with IP they are already familiar with: they know the characters, the plots, etc., and so it is easier for them to judge whether the movie in question will satisfy their interests.
Teenagers are a smaller portion of the moviegoing market than they were 10 years ago. Smartphones, videogames, and various other distractions have cut down on their numbers. [See Variety, L.A. Times, and any other entertainment-focused news source.]
And you'd have to assume any time someone goes to the theaters they pick the best movie for their tastes, not just the "safe bet" on a sequel or the one they've seen the most advertising for.
That has always been true of movies. But as it turns out, many people's tastes align with IP they are already familiar with: they know the characters, the plots, etc., and so it is easier for them to judge whether the movie in question will satisfy their interests.