I don't get why so many product screenshots focus on showing use on an Apple computer/device when statistically most of your users will not be using Apple.
Perhaps more early adopters are using Apple? Or it just makes it look cooler?
If you're making a mobile app, or especially something for tablets, in a lot of cases most of your users WILL be using Apple products even if it's not specific to iOS.
Market share? It's been shown that even though a lot of "android" devices may be out there, the majority of use and engagement from mobile platforms is still coming from iOS.
For many markets (probably globally too?), there's no single smartphone that's more popular than the latest iPhone. So if you're only going to put one device in a photo, that'll probably be it.
And if you look only at the demographics you're interested in, it's likely that iOS will be at or near the top anyway.
Well, if you're making an iPhone app or Mac app, then it's obvious.
But I assume you meant specifically in the case of specifically non-Apple stuff... because they look better to more people (or at least most of us learned to buy into that perception), and represent to many a more "premium" experience. I've seen it on TV ads for years now -- blank-labeled Macbook Pros say "sexy".
I don't understand this comment, or any of the replies. It's not like anyone makes an Android app and thinks "well, since the iPhone is more popular, I'll go with that for the screenshot".
Maybe for mobile websites, but I don't see anyone screenshotting those...
Perhaps more early adopters are using Apple? Or it just makes it look cooler?