Hah! So one might think.. but right now they're linked from HN, with more links in the discussion. I never was to that site before, and probably never would have if it wasn't for this story. Like here, it's going to be linked on a lot of blogs, forums etc. that would otherwise not have linked to it. They can change whatever they want about their TOS and robots.txt any time they wish; most of those links will stay for a long, long time.
This is either very stupid or very smart; or maybe so stupid it wraps around to smart.