Looking into it, it seems I had forgotten you are the new MemBase, so a lot of companies are using you as a best-of-breed cache (supporting automatic and effificient repartitioning as well as on-disk persistence) , where the schema you want is just blob->blob anyway. My argument then either a) then treats you as "a database with a fixed schema that happens to be exactly the one people want or b) doesn't work on you at all, as the market you are in is more directly competing with Oracle Coherence, not Oracle RAC (and apparently you eat Oracle Coherence's lunch... apparently I should be evaluating you guys as my cache ;P).