I listened to Malcom Gladwell talking about how McDonald’s switched from beef tallow, and decided to try the double fry method using tallow for myself.
Deep frying your fries in beef tallow is an absolutely incredible experience, each bite is so rich and satisfying. We definitely lost something in the switch.
Maybe. Tallow is more expensive so they are probably happy to charge less for fries to the majority that wouldn't pay extra for it. Keeping two different sets of fries is more headaches than they are likely to want to have.
Just go back to beef tallow fries. Even if it’s more expensive, the marketing could bring back more customers.
Worst case, they could increase the cost, and people would probably still pay it, given the current hype around tallow and people’s love for the former tallow fries.
I don't work for McDonald's, much less in any of the departments that would make this decision. I'm speculating, but I still stand by my claim that they won't do this: they need to arrange supply lines before they can make that switch - which would take years, the tide could change at any time in those years. That is why continue to stand by my claim, but I'm not an insider and so if they do something different - it won't be the first time I predicted the future and turned out wrong.
Deep frying your fries in beef tallow is an absolutely incredible experience, each bite is so rich and satisfying. We definitely lost something in the switch.