> This describes the biggest problem in US healthcare. No clear and consistent pricing.

AIUI, this is one reason Kenneth Arrow argued (in 1963 [1][2]) that healthcare could not really use a market-oriented solution: information asymmetry.

[1] https://assets.aeaweb.org/asset-server/files/9442.pdf

[2] https://pubmed.ncbi.nlm.nih.gov/15042238/