fitting fate for the CEO, Mark Pincus, whose been quoted as saying he "doesn't want to fucking innovate. You're not smarter than your competitor. Just copy what they do and do it until you get their numbers."
Worth a read. I think Pincus' overall approach is actually dominant right now in tech, not an outlier. Most people just aren't so crude about discussing it.
quora discussion on this: http://b.qr.ae/hFgaYd