On the ground you don’t have to fling tons of sensitive electronics to orbital speeds, you can have someone pop by to check whether everything is ok if you get an alert, you have a thick atmosphere cutting down solar radiation, you can cool everything relatively cheaply, and you can run fiber and power cables directly into the building. In space ou have to design super robust and self maintaining machinery. It’s a cool marketing stunt, but I don’t get the economics behind doing it for real.