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> But Americans do not want that. Americans want to put down $50k for 80 months for a MANLY man truck for MANLY MAN things. Or the same money for a stupid box on the same frame as an """SUV"""

I’ve driven a Corolla in the last year. Despite not being particularly tall, my head is jammed against the roof. I have to put the driver’s seat all the way back, into the knees of any rear passengers.

The owner’s manual states the car should not be used to tow anything, eliminating the claim throughout this thread of “just buy a trailer when you need to move something big.

Why is it so hard to just admit that trucks and SUVs do in fact offer greater utility and convenience in most situations than small sedans? And that this utility and convenience, even if not needed all the time, is the main reason people are buying them?

I mean, your contention is that the average American, no doubt hard up for money, is so dumb they are willing to pay a 25k+ premium to feel “manly”. Does this really make sense? Economics are not people’s primary motive but they do have an impact.

Despite driving and loving the Honda Fit for 15 years, I bought a large SUV. Can you imagine no other reason for this than I am a madman?





> Why is it so hard to just admit that trucks and SUVs do in fact offer greater utility and convenience in most situations than small sedans? And that this utility and convenience, even if not needed all the time, is the main reason people are buying them?

In general I agree that they do offer a lot of comfort. This is actually a common criticism of these trucks, that they are “pavement princesses” that never haul anything more than groceries. Ironically, a lot of trucks have gotten so tall that they need a step for short people to get into, though, putting the claims of comfort into question.

Personally I think a lot of the justifications about big trucks are true but also not why people buy them. They see more convenient (sometimes; they are a bitch to park in cities). They are more comfortable. They can haul. They can go off-road. But these being true doesn’t mean that’s why most people actually buy them.

Marketing folks understand that. That’s why truck ads show manly shit like rocks being dumped into the back of the truck and off-roading around a mountain even though that’s not how they get used. Consumers are buying the feeling. Just like BMW sells sports cars but showing them whip around mountain roads rather than sitting in traffic.

It’s very much like guns. People who buy guns justify the purchases by saying they need them for self defense or home defense. But the reality is that most guns are never used for any of that and most people who buy guns would move somewhere else if there actually thought they needed them. They are bought because people like guns and find them fun to own. These are of course not mutually exclusive reasons. A gun can be fun and also quell feelings of fear about hypothetical home invasion.

> I mean, your contention is that the average American, no doubt hard up for money, is so dumb they are willing to pay a 25k+ premium to feel “manly”.

Is that actually hard to believe? Americans are notoriously terrible with money and many buy dumb stuff as status symbols when they are missing rent payments.

Again, marketers don’t seem to have any trouble grasping that most money is spent on feelings.




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