That reminds me of water use in California. We frequently have droughts, and the messaging is always to reduce water usage. I have friends who turn the shower off while soaping up just to save a few gallons out of civic duty. Meanwhile a few companies are using more water than every residential user combined to grow alfalfa, half of which gets shipped overseas. Like ban one company from selling livestock feed to Asia/Saudi Arabia and the drought for 40 million people is solved.

but people just throw their hands up "looks like another drought this year! Thats California!".