It doesn't sit right with me that a government body has an ad account in a centralized for-profit service in the first place.
Even having a free account seems wrong to me. The European Commission could post news, updates on its work and polls on the official European Commission site. I don't think the government should favor corporate social media sites or have anything to do with them in the first place. If they feel like posting on their own site is not enough, why not use a free social media outlet? Something self-hosted, using ActivityPub, for example?
This seems like a really odd take. What you're effectively advocating for here is for people not to see information about publicly funded services, because ultimately centralised for-profit services own user attention, & therefore govern what the majority of people see.
> why not use a free social media outlet?
This would be fine if people used free social media outlets. They don't. Short of banning private social media, I don't see what governments can do to change that.
Even having a free account seems wrong to me. The European Commission could post news, updates on its work and polls on the official European Commission site. I don't think the government should favor corporate social media sites or have anything to do with them in the first place. If they feel like posting on their own site is not enough, why not use a free social media outlet? Something self-hosted, using ActivityPub, for example?