I really wish you guys would change the name since the product has moved so far away from the goals and concepts in the original publication. :). I love the product and what you are doing -- it's definitely needed and valuable.
We’ve considered it, but at this point we’re kind of stuck. We’d have to rebuild our brand from scratch. But also, a name almost never makes or breaks a company. :)
Also we have a backronym now: Durable Backends, Observable and Simple.