So I go to Costco and buy wine, and next week I get a letter from DMV reminding me of the blood alcohol requirements, I get people visit home selling wine glasses, when I go to work someone hands me the best of wines coffee table book, and so on.
Ok but you say - It is not this overt online - well if we live digital life, lot of things are not overt, but we know we need to clean cookies, some of us create containers, some of us use TOR, so the sensibilities in digital are different than real life, and I am showing pretty much equivalent examples / metaphors if the same level of intrusiveness was there in real life.
Don't forget that time Target accidentally informed a teenage girl's patents she was pregnant by sending her coupons despite not buying anything explicitly maternity related. And how Target's solution was "oh, we'll just add ads for other stuff too so it feels less creepy" -____-
Ok but you say - It is not this overt online - well if we live digital life, lot of things are not overt, but we know we need to clean cookies, some of us create containers, some of us use TOR, so the sensibilities in digital are different than real life, and I am showing pretty much equivalent examples / metaphors if the same level of intrusiveness was there in real life.