Reaching out only to members of certain groups rather than others is still invidious discrimination. When based on characteristics like race, sex or national origin it is probably illegal, although I am not a lawyer.
Not that this is a wholesale defense of DEI initiatives, but what you're describing was exactly the state of affairs before DEI policies.
If I misunderstood your comment as being critical of DEI policies on the basis of being discriminatory along protected characteristics, I apologize in advance.