Agreed, but the scam is coming from Nvidia, not the laptop manufacturers. I doubt they're even complicit - Nvidia probably forces them to agree on exact marketing phrasing before selling them GPUs.
The laptop manufacturers like marketing an RTX 5090 instead of the more accurate 5070. It's a simple reality that you can't cool 600W in a laptop case, but Nvidia selling laptop 5090 is complicit.
What are the actual chips? Of course it's not going to run at 600W but I would think you can run a 5090 at 150W and the performance will be better than a 5070 at 150W. Of course, Nvidia may not be binning the chips the way I would expect...