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It's a dilemma.

There might be demand, but this "platform A" will be in competition with a dopamine-focused engagement "platform B" which also supports to host updates from "the lives of people you follow".

The majority of people will then have both installed but spend more time on "platform B" as it is actively engaging them.

Platform A will again end up in competition for user-attention with Platform B, as it needs money to operate their business etc.

Now if Platform A asks for a subscription fee to fund their non-engagement social media platform, how many of these users described above will pay and not simply prefer the free "platform B"?

How will such a churn affect users willing to PAY for "Platform A", if people whose "life they want to follow" have completely moved to "Platform B"?

Funny enough, as a European I could use WhatsApp as this "Platform A", as it has features to share status-updates, pictures etc. as part of your profile. Everyone I know has WhatsApp, noone is using those features.

So in essence, this Platform A already exists in Europe but doesn't work as "social media" because people don't engage with it...



> The majority of people will then have both installed but spend more time on "platform B" as it is actively engaging them.

And why would that be a problem? Most people also spend more time sleeping than using social media, so what? Let them be. Give them a tool that they would decide how to use best to suit their lifestyle.

> Platform A will again end up in competition for user-attention with Platform B, as it needs money to operate their business etc.

It would not, because it would not be run by a commercial organization. At this point I'm convinced that it's impossible for a sane social media platform to exist unless it's decentralized and/or run by a nonprofit. As soon as one touches venture capital, enshittification becomes only a matter of time.


> And why would that be a problem?

I'm referring to the journey that will move people away from "Platform A" again because of Platform B. That's a problem to solve because the value of the social network to an individual is largely the PEOPLE on that network.

> It would not, because it would not be run by a commercial organization.

Agree, taking "platform A" out of the profit-wheel could help. But still in a normal adoption scheme you need to make it worthwhile for a critical mass of people to use it for OTHER people to also consider it.

In the end I believe you will need another external driver to solve this (i.e. restricting for-profit social media), because that other platform "has all the people and the dopamine".

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There is a more simple parallel situation one can observe: People trying to move from WhatsApp/FB-messenger/.. to i.e. Signal.

It's JUST about direct messaging, but anecdotally the majority of these transitions fail to complete because not all involved are actually on-board to abandon the old Messenger.

So you succeed and your close group installs Signal and starts to use it with you, but each one is also part of other groups who are still also on the legacy app. Everyone has both apps installed, but slowly communication starts to move back to the legacy app because it's the "superset" of all friend-groups.




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