We are trying to capture a customer's satisfaction within a few key areas an also overall. This is why customers are only surveyed every 3 months. We find this gets a much better idea of how happy they are with the service.
There are other tools for capturing feedback immediately after signup or a support incident, which would help identify signup or sales issues. This is an area we may look into in the future but for the moment the focus is on measuring change in their individual opinion over time. This lets us identity customers that still rate us well, but their opinion has dropped over time. (Or people who are rising advocates etc)
There are other tools for capturing feedback immediately after signup or a support incident, which would help identify signup or sales issues. This is an area we may look into in the future but for the moment the focus is on measuring change in their individual opinion over time. This lets us identity customers that still rate us well, but their opinion has dropped over time. (Or people who are rising advocates etc)