I'm starting to see this kind of wording as a unique selling point, that some software (or article, visual art, etc.) is handcrafted and artisanal, as opposed to AI-generated. "Every word was written by me, a human being!" At this point in the emerging technology I can usually tell the difference intuitively, but it's possible that one day it will be indistinguishable - and the quality of "handmade" will be simply a matter of branding for niche enthusiasts, like vinyl records.
I honestly tend to think that products with "handmade" quality actually have worse quality. I'll usually chose software which is industrially produced and vetted versus some guy's weekend project.