Ok, preparing for another corporation's takeover of the AR market is indeed a much better strategy (for Apple). Still, is it worth worsening the experience for all your current customers? Apple simply doesn't care about them, just hoarding cattle.
Well...yes, they are cattle. And the cattle doesn't like when someone says that, but Apple's most lucrative asset is that it is gatekeeper to a group of consumers with above-average spending power. Most of what Apple did in the last years was to ensure that their customers cannot be reached without Apple being paid.
