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This article is hogwash.

(1) No. In fact, this does make the user the customer, as opposed to free models that make the user the product. If the user is the customer it does impose somewhat of a guarantee that product development will be oriented around the user.

(2) Also no. Everyone by now knows that the value of a network increases very rapidly as a function of its users. Or, put another way, switching costs go way up. Knowing this, it doesn't take a PhD in Game Theory to realize that one potential strategy for a network like Twitter to stay free and attempt to achieve "lock in" (very high switching costs), and then impose tangential costs on the user (shitty advertising) that are less than the switching costs.



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