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Exactly.

When articles like this emerge detailing the trouble of understanding the mountain of data that accumulates from a piece of software it makes me wonder about what their goal was in the design process, or whether they think of it that way at all.

The problem, to me, is not the one detailed in the article: but the fact that a company can have such a crisis. It makes me think that this company has no internal compass and can only invent one through analysis of a data set collected with a muddled original intent.



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