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I had the same thought. Why do we need to keep coming up with weird names/acronyms/portmanteau


Sadly it’s one of the only ways of getting through the thick skulls of dumb middle management that seem to always be leading software projects despite having no technical background.

If it’s not got a familiar marketing thing going on, they’ll refuse to acknowledge it even if their devs are practically begging for it.


> dumb middle management that seem to always be leading software projects despite having no technical background

Or you change to a company with capable & technical middle management :)

It always blows my mind when people say "management does not have to be technical".




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