Obviously you don't understand the Japanese market. College graduates earn ¥2,160,000 in average in their first year. So yeah, $18,000 is not cheap at all. As I said you can buy a brand new Suzuki Spacia for ¥1,500,000, and it's not a random car from a random brand. Suzuki is much popular than Nissan or Subaru in Japan. Yes, it's an ICE car but if you think Japanese will pay extra money just because it's EV that is the huge mistake.