The present value of your org is your old products, all futures gains are from new products. The tech industry is littered with tombstones of companies that sat coasted on the success of an older product. Conversely there's a fascinating habit of really smart people in the right environment (Google, Bell Labs, Xerox PARC etc) to create things of enormous value. Things that were just a side project include AWS, Slack, the transistor and transformer architecture. All these companies are really trying to be incubators for the next 100x thing.