You NEED a free forever plan, especially if you're in alpha. Do something like MailChimp where you get a low number of monthly 'credits', and when websites gain traffic if they're getting value from your product they will upgrade. The other thing this does is gets you a lot of 'leads' -- people who are clearly interested in your product and already have it on their site. You can send a monthly newsletter reminding them of all the great features that come with the paid plan and stay in the back of their mind. (You can always kill the free plan if it's costing you a ton of money)
This is true, except when it's false. Stormpulse was free for years and is now collecting subscription revenues from customers that used to be free users. And they are not the slightest bit angry about paying.
Yep, that's planned but it's not ready for the general public yet (otherwise I would be less reticent about advertising it). Right now it needs some users who will help guide development, lean-style.