I've been on apple since ages and don't especially connect with their marketing. It mostly seems to be pretty photography that you could put alongside any product.
I'm not sure there's much to wow people with iphone vs android but the iphone experience tends to be quite smooth and hassle free - my 2016 SE still works fine and gets security updates for example. Apple can be a bit control freaky about what you can do on your own device though for better or worse.
One wow experience recently was a friend on android lost his life savings through some malware getting his crypto wallet. You get less of that on iphone due to the apple control freakery.
I'm not sure there's much to wow people with iphone vs android but the iphone experience tends to be quite smooth and hassle free - my 2016 SE still works fine and gets security updates for example. Apple can be a bit control freaky about what you can do on your own device though for better or worse.
One wow experience recently was a friend on android lost his life savings through some malware getting his crypto wallet. You get less of that on iphone due to the apple control freakery.