There were several proposals made to Elastic at the time, but their attitude was that they controlled the project and didn’t want AWS to make big contributions to the open source distribution that would reduce their differentiation. They were also mixing licenses in the code base and deliberately making it hard for AWS to use.

I was also assisting in the deal with Grafana, which I thought was a good deal on both sides, setting up a framework for AWS and Grafana to work together over a longer timeframe. Ash Manzani who negotiated the deal for AWS later joined Grafana to run Corp Dev for them.