hhh GUAI is the Chinese pronunciation of monster/yokai. Game Science retains this appellation in the game.(Black Bear Guai for example, it's a Black Bear Monster actually)
The lipstick effect in China means that people are turning to cheap entertainment, such as games.
I used a translation tool, sorry for the unclear expression.
I understand now. Thank you. There is no requirement to separate capital letters with _.
"lipstick effect". I understand your explanation but the phrase is still unclear. If I had to guess: lipstick is a Western affectation and so are computer games. All nations have sayings that range from mildly unpleasant to outright racism and inflammatory. The lipstick effect sounds like "mildly offensive".
I wish you all the best and I hope this translates correctly 8)